Australian Rugby Union and Lion Co today announced the renewal of their decade long partnership, for a further three years.
The announcement came as Lion also announced Hahn SuperDry and St Hallett Wine as the official Beer and Wine of the Qantas Wallabies.
For the next three years Hahn SuperDry and St Hallett Wines will feature at official Australian Rugby Union functions.
ARU Acting CEO, Matt Carroll AM, thanked Lion for their continued support and the ongoing partnership now featuring Hahn SuperDry and St Hallett.
“I would like to acknowledge the ongoing support of Lion which has been part of the Rugby family for more than 10 years, and their decision to extend their partnership of the Qantas Wallabies and Australian Rugby,” Mr Carroll said.
“I am pleased Lion have chosen Hahn SuperDry and St Hallett, two high profile and highly respected brands of Lion, as the official Beer and Wine of the Qantas Wallabies.
“The support all of our partners provide is greatly appreciated and to have well-known brands such as Hahn SuperDry and St Hallett on board is very welcome.
“Their continued support of our great game in Australia is truly appreciated.”
Hahn SuperDry Brand Director, Tanya Marler said the opportunity to promote the beer through one of Australia’s most recognisable and iconic sporting teams was fantastic.
“Hahn has been built on an innovative spirit that we will bring to life through the partnership with the Qantas Wallabies,” Ms Marler said.
“We are looking forward to the next three years and are very pleased we’re able to continue our longstanding partnership with ARU and the Qantas Wallabies.”
St Hallett Marketing Manager, Matt Roberts, said St Hallett was extremely excited by the opportunity to work with one of Australia's most treasured sporting teams.
“We really enjoyed watching the Qantas Wallabies compete in the inaugural Castrol EDGE Rugby Championship, against New Zealand, South Africa and Argentina,” Mr Roberts said.
“Working with ARU and the Qantas Wallabies will present us with some exciting opportunities to take our wines from the Barossa to a broader audience across Australia.”
Earlier this year the Qantas Wallabies were involved with Hahn SuperDry when four of the team starred in ‘The Beer Factor’, a new television show that aired on GO! – one of the Nine Network’s Free To Air Digital Channels.
Hosted by popular comedian Tom Gleeson, the five-part series celebrated aspiring Australian inventors as they unveiled their genius beer related ideas in front of a studio audience and an expert panel. To find out more visit -
http://go.ninemsn.com.au/thebeerfactor