Rugby Australia CEO Raelene Castle has added a critical member to the national structure, with the confirmation of Cameron Murray as Chief Commercial Officer on Wednesday.
The national body announced Murray's appointment as CCO, joining rugby after four years working on the Gold Coast Commonwealth Games Organising Committee.
Murray has also worked in the NRL, with the Gold Coast Titans, and for the Nine Network, and Castle said his vast experience would be a boost for Rugby AU, overlooking areas including marketing, partnerships and operations.
"Cameron is a very experienced senior executive who comes with a specific blend of skills that will enable us to take our commercial program to the next level," she said.
“He has driven transformational outcomes for the businesses he has led and has strong relationships across both the sports and media industries which positions him well to take on a very important role within Rugby Australia.
“Cameron will provide strong leadership across Rugby Australia’s commercial program, including our partnerships, marketing and operations teams and we look forward to officially welcoming him into the role at the end of July.”
Murray will start on July 20 and it is believed there will be another key executive appointment soon.