The British and Irish Lions and Rugby Australia have announced Unilever’s leading male care deodorant Dove Men+Care as a partner for this year’s Series in Australia.
The new agreement will see the brand named Official personal care product of choice for The Lions and the Wallabies.
And to celebrate, Dove Men+Care is launching a bespoke range of British & Irish Lions and Wallabies branded products including 72-hour deodorant, 48-hour deodorant, and body wash.
The limited-edition products will be present in the players’ hotel rooms throughout the Qatar Airways Lions Men’s Series, Australia 2025.
Lions and Wallabies branded Dove Men+Care products will also be available for fans to buy in store and online.
Rugby Australia CEO, Phil Waugh said: “We’re delighted to have Dove Men+Care on board for this year’s highly anticipated British & Irish Lions Series.
“Dove Men+Care have a long association with the Wallabies and Australian Rugby, and we thank them for their ongoing support.”
Tom Halsey, Chief Commercial Officer of The British & Irish Lions said: “The Dove Men+Care team were a great partner for the last Tour - helping us activate eye-catching sports campaigns for our fans.
“And as we head to Australia to take on the Wallabies this summer The British & Irish Lions is excited to see this partnership grow.”
The deal is a continuation of the deodorant and bodywash brand’s commitment to rugby union, building on its previous partnership with the Lions in South Africa 2021 and the current ongoing relationship with Rugby Australia.
Dove Men+Care will be working with the British & Irish Lions and the Wallabies to give consumers the chance to win a trip of a lifetime to watch a Lions Tour Test in Australia in July and August.
The first retailer promotions will be launched in Tesco (UK & Ireland) and Coles (Australia) this month (Feb) and will extend to further in-store activations amongst other retailers across the UK, Ireland and Australia.
Chris Barron, General Manager, Personal Care, Unilever said: “Rugby is in our DNA. So we are extremely excited to be partnering with the most formidable touring side in world sport once again.
“The Tour of Australia this summer is sure to be another fantastic showcase of world-class rugby.
“And we can’t wait to enhance our commitment to the fans by giving them the opportunity to win a once-in-a-lifetime prize through our retailers to go and watch the Tour itself.”
