The British & Irish Lions and Rugby Australia have announced the Great Barrier Reef Foundation as their chosen Global Charity Partner.
The Foundation works to protect ocean habitats and restore coral reefs within the region as they help them adapt to the impacts of climate change.
Donate to the Great Barrier Reef Foundation here
In its creation, the partnership with one of the most iconic places in Australia seeks to raise awareness around the conservation and protection of the Reef.
Home to more than 1,600 species of fish, dolphins, whales, dugongs, and six of the world’s seven species of marine turtles, Australia’s Great Barrier Reef is the largest living structure on Earth and a natural wonder of the world.
It has come under significant damage as a result of climate change even since the first mass coral bleaching event in 1998.
In total, half of the coral reefs in the world have been lost or damaged due to severe mass coral bleaching events and severe storms.
“We are incredibly honoured to be the official charity partner for the upcoming Lions Tour," Anna Marsden, Managing Director of the Great Barrier Reef Foundation said in a statement
"This is an extraordinary opportunity to raise awareness about the urgent need to protect and restore our coral reefs by connecting with rugby fans and the wider community. Together, we can inspire action and pioneer solutions to ensure a future for our coral reefs.”
The partnership will focus on engaging fans through awareness campaigns, educational experiences and fundraising opportunities during the tour.
“The Lions Tour represents unity and collaboration, and we are excited to partner with Rugby Australia and the Great Barrier Reef Foundation. By joining forces, we can harness the power of rugby and that of The British & Irish Lions to raise awareness and support for one of the most critical environmental issues of our time," Ben Calveley, CEO of The British & Irish Lions, said
“The Lions is a force for good in both sport and society and we are committed to leaving a positive legacy amongst the communities that we visit – in line with our very own People. Place. Pride strategy. Our ambition is to make sure that this tour is the greatest ever – and that means making an impact both on and off the pitch.”
"We are thrilled to welcome the Great Barrier Reef Foundation as our official charity partner for the Lions Tour," RA counterpart Phil Waugh added.
"This collaboration embodies our commitment to not only celebrate rugby but also to advocate for environmental stewardship. We hope to inspire fans to join us in protecting our natural wonder.”
“As we face a critical decade for action, we must accelerate efforts to protect marine habitats, restore coral reefs, and help them adapt to climate change impacts. We invite fans, businesses, and communities to join us through this initiative as we collaborate across oceans to build a better future for the world’s coral reefs.”
