RA CEO Phil Waugh has revealed that the broadcast deal could increase as much as 40% from the last deal as part of the new agreement, linking performance with monetary incentives.
On top of this, Waugh was optimistic certain Super Rugby games will remain on free-to-air in the future despite no contractual obligation being in place.
Watch every game of SMARTECH Super Rugby Pacific live and on-demand via Stan Sport.
The five-year deal is valued at up to $240 million, with further money handed out pending the success of the national teams and Super Rugby Pacific.
"We want to maximise value obviously for Rugby Australia, but equally we need to ensure we're maximising value for Nine in that partnership," Waugh told reporters.
"We've worked in partnership through the discussions, through the negotiation to get to a sensible outcome, and it certainly guarantees us a material uplift on where we were last cycle, and also then if we hit the incentives we'll go even further north.
"It's north of 30% increase on the guaranteed amount (from last deal) through the next cycle, and if we hit our incentives then we'll be north of 40%.
"In terms of the actual guaranteed amount, I think to have an outcome of greater than 30% on the last cycle allows us to invest in the game, to ensure that we've got the right athletes, the right product to engage and drive greater value to both Rugby Australia and all our supporters."
Waugh confirmed that whilst there was no contractual obligation to broadcast Super Rugby Pacific on free-to-air, discussions were set to happen with his Nine Network counterparts around ensuring games remained on the Nine Network.
Rather than a set day and time, the new deal would allow more flexibility regarding what game the broadcaster and RA co-operatively chose to broadcast.
As part of the new deal, one game per week from Shute Shield and Hospital Cup competitions will be shown on free-to-air TV, in addition to the current allotment of international games.
"We'll work constructively to put a product out onto the field that's attractive and we'll work with the Nine executive to ensure we get the balance right between what's behind the wall and what's in front of the wall, and there's no contractual obligation for Nine to put it on," Waugh said.
"The way that we view rugby in this country is how do we ensure that we're producing a quality product that we're putting onto the field that everyone wants to be watching, and I think that the relationship that we have with Nine is very constructive.
"We're very optimistic around the journey that Nine's on around greater integration across their platforms, and so we need to ensure we're putting a product that we're very proud of, Nine's very proud of, and then we'll work through with their executives around is that free-to-air or Stan.
"...We don't think it's a shift away from behaviour. We just think it's how we get the balance right between value, how we put the best product onto the field, and ensuring that we've got the economics to have a sustainable impact."
