The Wallabies have launched their new ad campaign, designed around proving the doubters wrong as they prepare for September's World Cup.
The pair of commercials launched on Thursday produced by Revolver ahead of the first Bledisloe Test against New Zealand, centred around the tagline 'Where there’s a Wallaby, there’s a way.'
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It acknowledges the doubters and the titanic battle facing the Wallabies, referencing the team's world ranking (seventh at the time of filming, eighth currently), France's dominance and the strength of the Springboks and All Blacks.
However, it weaponises these aspects as fuel to motivate the team.
The tagline recognises that whilst the reality is tough, the situation is synonymous with our own fighting qualities as a nation.
The pair of TVCs draws off the timely narrative of Australians as the underdogs, often overlooked by the rest of the world and punching above their weight.
In the first commercial, it depicts coach Eddie Jones doorknocking in the community as a father lists the reason they can't win to his son.
Jones is pictured at the door with his trusty notebook, which went viral during March's Super Round, and when asked who the criticism is for, responds "the Wallabies, we love proving dad's wrong."
The second incorporates Wallabies legend Mark Ella alongside Jones in a barbershop scene.
It follows a similar premise, with Jones getting a haircut as the barber lists off the competitors. When asked if they have a chance to win the whole thing, Jones responds in classic fashion, stating 'mate, we’re not going to France for the croissants.'
The campaign comes with just 43 days to go until the start of the Rugby World Cup.
Jones will have just three games left to prepare the Wallabies for their opening game against Georgia on September 9, starting with two Test against the Bledisloe before a warm-up against France.
Full Ad Credits
Production company: Revolver.
Director/Writer: Richard Bullock
Managing Director/CO-Owner/EP: Michael Ritchie
Producer: Nicole Crozier
